.2024 has been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to snagging billions in equity capital each year, have increased almost $360 thousand thus far this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a many years, per Crunchbase data. That downturn is due to market concentration, elevated regulative tensions, as well as financial uncertainties.ADWEEK consulted with five VCs that continue to acquire adtech providers, even with these obstacles, concerning what they are actually trying to find as well as what they prevent. Perhaps unsurprisingly, these real estate investors are actually targeting chances in privacy-focused modern technologies and also industry-specific locations including connected television.